McCain's daughter Meghan has been blogging since October. There are a few things about this that peaked my interest. First, the blog is interesting - professionally done with a very casual feel. Meghan and team do a great job of weaving behind-the-scenes tidbits with song lists, video vignettes, etc. - hitting the armchair politico, the fashinista, and the iPod DJ in one swing.
What I find interesting is that they claim not to be affiliated with the campaign, yet they are on the campaign plane with unparalleled access to the Senator. Who is paying for this? There is no advertising on the site, nor any other means for revenue that I can see. Was this separated in order to shield the campaign if things go awry?
And why shouldn't they be affiliated with the campaign? In the age of the social web, it is this kind of unique perspective that engages and entertains.
The prevailing opinion of the coverage at launch was that this would be "a farce". Given what I see thus far, this is an excellent step forward (by the McCain campaign?).