The speech has now drawn over 268,000 views, after about 36 hours online. By contrast, a shorter, spicier clip of Clinton and Obama's debate clash currently has under 50,000 views, (after half a day). About 43 percent of viewers have come from links on Obama's social networking page, MyBO, which encourages supporters to share videos and information with their friends...
These are impressive numbers, especially given the closed, proprietary nature of MyBO. This is a great example of directing your army of zealots to take action and drive the conversation. Imagine what could be done with an integrated approach within an existing social network...
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